Social Media Analysis Essay Example

Social Media Analysis Essay Example Social Media Analysis Essay Social Media Analysis Essay Essay Topic: Social Media This case analysis is going to be examining ethical Issues associated with the popular social Medals In the last two decades, hitting tremendous growth, thanks to the Introduction of websites such as Faceable and Twitter, as well as the Increased adoption of internet capable cell phones. Millions of people rely on Social Media today for social interaction, as it provides a convenient means to share information, chat with friends, and maintain ever expanding networks and contacts, all in one package. Many people consider their online presence a crucial part of their identity, irking hard to build and maintain the information they choose to share on these Medias. However, Social Medals are often seen as a pervasive part of our lives, and for all the benefits they offer to an Increasingly global society, there will always be a dark side to examine. In particular, this analysis will discuss the effect Social Media has had on personal relationships and interaction between users, privacy issues, cyber-bullying etc. Social Media and Unfaithfulness Cheating is a very serious ethical issue. Whether the cheating refers to cheating on a posse or significant other or cheating on a paper or homework assignment, cheating Is wrong. Modern technologies have made cheating In any form much easier for people. There have been accounts of cheating in relationships far longer than social networking sites, like Faceable/Twitter, have been around, the launch of these sites has only made it easier for these people to cheat. These Medias connect people throughout the world together and allows them to chat with private messages, view pictures of other people, and even video chat with them, all without anybody seeing NY of what they are doing. They also make It easier to meet new people that you probably wouldnt have otherwise connected with. The news and media have helped open up peoples eyes to see how easy it is for somebody to cheat on a social networking site like Faceable/Teller. There have been photos put in the media that contain private messages of a husband or wife asking another person to have an affair with them or flirtatious messages and pictures sent back and forth. Another form of cheating that is only made easier by the use of Social Medias Is cheating on Issues such as homework, papers, and work. A recent study found that 85. % of students use a social networking site. They may find somebody who has previously taken the course who can give those copies of all of the old assignments and exams or they may find someone who is willing to do the work for them in a particular class. There are even groups and applications designed to help make finding these people easier. Effects on Teen Social interactions Soci al Medal has had a huge Impact on the way people interact with each other. Before the Internet and social networking sites, peoples mall forms of immunization were telephones, letters, and most commonly face-to-face interactions. Teens have had the largest impact on social interactions with the new age of technology. A study completed about social anxiety and technology shows that tens social interactions are greatly affected by the use of technology and sites. Seventy-four percent of high school students that participated in the study claim to use a social networking site. The study has suggested that using modern technology with others face-to-face. The study also show a lower level of stress when the teens ere interacting with people online (Pierce, 2009). Teens are in the stage of their lives where they are still developing socially and learning how to interact with others. The more a teen communicates with others using a form of technology, the less chances they have to communicate face-to-face and develop strong personable skills. The teens who are using networking sites and testing as their main sources of communication are feeling more anxious when interacting face-to-face because they have not yet developed all of the necessary skills to do so. Social Media and Privacy There are many privacy issues surrounding the Social Medias. Recently, these privacy issues have affected newly graduating college students. It has become a common trend for Jobs to invade applicants privacy by using their social accounts to pass judgments about them. This has caught many off guard, as the employers have been asking for their social network passwords during the interview process. Employers may take the perspective that they need to know not only their potential employees work-related skills and abilities but also the characteristics and traits that indicate he persons capability of being a good, reliable employee. Many employers claim that Social Network provides insight about those traits (Pike, 1). Sources are now suggesting advice to people searching for Jobs. Their advice is to limit what you are posting on social networks. Another privacy issue that has come about is the tagging feature the social network has. People on Social Networks have the ability to tag others to photos and other posts without their knowledge. These tagged photos and posts then appear on the tagged persons page. This can create issues of privacy. There have been plenty of times people have been out placing or doing certain actions they would not want to be posted. They are posted anyway without their knowledge. Cyber-Bullying Another popular issue with Social Media is cyber-bullying. Schools have recently been in a constant battle to try to avoid and prevent cyber-bullying from occurring. Bullying can be defined as a prolonged mistreatment by a person who harbors malicious intentions and who is perceived to be more powerful than the victim of abuse (Hindu Patching, 2007). Face-to-face (FT) bullying can be carried out hectically, verbally or relationally (Woods Wolfe, 2004) (Swan Koori, 1). This definition is from a time before bullying moved to the platform of social networks on the internet. Social Medias like Faceable, Youths have now become one of the most used platforms to bully others. Boys bully more than girls according to statistics. With the networks allowing users to upload videos to their websites and tag others to it, many fights have been recorded and posted on the Media. These videos of fights have begun to lead to legal consequences involving the police and the school. It is aid that through social networks, where people are not face-to-face, people that who usually would not get involved in bullying of other do. This is a problem that has been being addressed, but there needs to be more done to prevent this issue from happening as often as it does. Business Practices Social Medias business practices sometimes annoy people. Because most of its revenue comes from advertisements and people dont want to see it on their news feed. Some people dont care, some people do. So the businesses use one persons ethical it is to use somebody information for taking the business to them. From the businesss perspective, they have to earn money and theres no policy against it so far to stop using private information. According to The New York Times (2012), Ads that pop up on your screen might seem useful, or at worst, a nuisance. But they are much more than that. The bits and bytes about your life can easily be used against you. Whether you can obtain a Job, credit or insurance can be based on your digital doppelgnger ? and you may never know why youve been turned down. People can hide their information by using privacy settings. But the problem is these sites mutinously changing its appearance and themes. So it gets changed, all the previous settings get changed with it as well. For many people it is really hard to keep track when to change the settings. So if they change their setting once they think it is safe but they dont realize that when the new themes co me up they have to change it again. So their information remains unprotected. For example, when Faceable introduced timeline, its features were similar to the old Faceable. But now every time someone changes their profile picture it automatically sets it up as public and people onto know about it. So anybody has access to it and can use it however they want, which is very crucial because bad people can harm others through cyber bullying using their pictures and there is hardly any way to figure out who did this. Recommendation At this backdrop it is really questionable whether Social Medias need to be criticized or appreciated. It has spread like virus. But some courses of actions like arranging awareness seminar, webzines etc. Would help people to understand and set their privacy.

Using Photographs and Illustrations to Support Reading Comprehension

Using Photographs and Illustrations to Support Reading Comprehension Whether they are the cave drawings in the south of France, the cartoons of Hogarth or Satellite pictures, illustrations and photos are powerful ways for students with disabilities, especially difficulty with text, to find and retain information from textbooks and non-fiction. That, after all, is what reading comprehension  is about: understanding and retaining information, and having the ability to retell that information, not performance on multiple choice tests.   Often students with reading difficulties are so stuck I find, when working with struggling readers, that they get so stuck on the code - decoding unfamiliar multi-syllabic words, that they dont get as far as the meaning. More often than not, they actually miss the meaning. Focusing students on text features, such as the illustrations and the captions help students focus on the meaning and authors intent before they actually have to read any text.   Illustrations will help students Understand what the author believes is important in the text.Visualize the context of the non-fiction text (especially history or geography) or content of the chapter/article.  For students who struggle with text, the visual representation of content will help them see the important content.  Learn text specific vocabulary.  An illustration of an insect in a biology text or a plant in a botany text will be accompanied by captions or labels.  Be sure that students note that information in the text.   Using Pictures and Illustrations in Conjunction with Other Text Features An essential part of SQ3R  (Scan, Question, Read, Review, Reread) a long term strategy for developmental reading is to Scan the text.  Scanning basically includes looking over the text and identifying important information. Titles and Subtitles are the first stop on a text walk.  Titles will also help introduce the important topic spedific vocabulary.  Expect a chapter about the Civil War to have specific vocabulary in the subtitles. Be sure to have a list of focus words for flash cards before you start your text walk: Give (or have available) 3 by 5 cards available for students to write down the text specific vocabulary as your do the text walk together.   Captions and Labels accompany most pictures, and should be read as you do the text walk.  Be sure students record all of the important vocabulary, even if they can read them.  Depending on your students sophistication, a picture or a written definition should go on the back.  The purpose should be for your students to be able to define the vocabulary using their own words. The Reading Strategy - The Text Walk The first time you teach the strategy, you will want to walk the child through the whole process.  Later it will be better if you can fade some of your support and have students take more responsibility for the text walk.  This would be a great activity to do in partners across abilities, especially if you have students who benefit from the structure but have stronger reading skills. After reviewing the titles and pictures, have students make predictions:  What will you read about?  What do you want to know more about as you read?  Did you see a picture that surprised you?   Then scan together for vocabulary they should have on their flashcards.  Make a list on the board or using a document on the digital projector in your classroom.

The big sleep Essay Example | Topics and Well Written Essays - 1000 words

The big sleep - Essay Example This theme is carried on further by locations tied to Marlowe. From his eyes, we are offered a glimpse of his old office building with its iron work and wood interiors. Here, there was demonstration of glamour or a spark of life that struggled to exist in the face of an obviously dying city. Then, there were also the observations from other characters, confirmed by Marlowe’s assent and body language. In his interview with the general, for example, the latter’s first impression of Marlowe was that of â€Å"a man with blood on his veins.† (p. 7) A little while later, Mrs. Regan would say to Marlowe’s face that he is a handsome man and Marlowe acknowledged it with a grunt. Chandler effectively built his protagonist’s character very early in the story. The protagonist’s background – an underpaid drudge – made a lot of sense why the style of the narrative was what it was, simple, straightforward but vivid in describing the richness, luxury and corruption of the period. After, all, it was from Marlowe’s eyes that the reader learn of the tale. There are numerous points wherein the narration resembled crisp, staccato rhythms demonstrating Marlowe’s personality. This was pretty surprising, however, especially when one takes into account that Chandler is British and the narratives that immediately preceded his work where firmly in the tradition of elaborate and almost floral prose. In a scene from the book, there was an instance when Harry Jones was recounting a narrative testimony about Mr. Canino, Eddie Mars and the mysterious Mona Mars. Afterwards, when he was alone in his office, Marlowe was quoted as saying: I went upstairs again and sat in my chair thinking about Harry Jones and his story. It seemed a little too pat. It had the austere simplicity of fiction rather than the tangled woof of fact.† (p. 115) Here, Chandler clearly expressed his view of fiction or at least its

Women rights in Saudi Arabia Research Paper Example | Topics and Well Written Essays - 1000 words

Women rights in Saudi Arabia - Research Paper Example In this case it spells out that countries which have ratified the international conventions should take special measures and ensure that their governments take strict measures on the main actors who interfere with the rights of the women. Women bring a lot of contributions in the economy of the country in this case their participation in the development arena will only be enhanced if their rights are protected. Saudi Arabia is one country on focus when it comes to women rights. As an Arab country, women have been subjected to inhuman treatment. The government strictly abides by the strict Islamic laws which have continued to suppress women and placed them in subordinate positions. Despite the country ratification of the convention against torture, their still continues to be high cases of torture experienced by the minorities of which women fall under this category. In Saudi Arabia, women have been subjected to inhuman treatment in several ways. Women in Saudi Arabia are not given th e same preferential treatment as that of men. For instance, women in Saudi Arabia are not allowed to drive freely as men do. ... King Abdullah once quoted that by the year 2015 women would be allowed to participate in the elections process which is yet to be realized. With these attempts women in Saudi have continued to form organizations so as to address the issue of voting. In 2005 at a municipal elections women attempted to vote but it was established that majority of these women did not have identity cards. In this case the process of involving women to take part in elections has a long way to go for it to be realized (Macfarquhar, 2011). Submission is one important aspect of a Saudi woman, women seen as minors who are supposed to submit themselves to their husbands. According to their custom, a male figure has more authority as compared to the females. In this case the females tend to seek for permission from their husbands before engaging in any activity. In the field of education they have to seek permission first before making a decision to attend schooling. Women in Arabia are also not allowed to trav el outside the country without the consent of their husbands. Currently the country introduced a cellphone monitoring system to monitor the movements of women this was put in an attempt to alert men in case their wives attempt to leave the country without their permission. Justice that is administered to children and women in South Arabia is very severe, women and children are normally subjected to detention without trial and they are not informed of the crimes that they have committed. In detention, the women are tortured and majority of them have been killed as a consequence. The penal codes for criminal activities do not consider the biological make up of an individual before administering the punishment. Physical and sexual harassment has raised alerts among the South Arabia women

Arthurian and Grail Poetry Essay Example for Free

Arthurian and Grail Poetry Essay In 1871, Swinburne produced a new collection of poems which he entitled â€Å"Songs Before Sunrise†, which echoed a whole generation’s sentiments about Italy’s struggle for freedom. The poet’s stellar piece, â€Å"Hertha†, was yet another offering to the pagan altar upon which he worshipped. Hertha, the goddess of fertility, is written as the speaker of a dramatic monologue that aims to declare her superiority and immortality over the Christian God, a tactic Swinburne used to get the attention of the Victorian audience. He emphasizes, through Hertha, the significance and importance of Mother Nature over God, and provides line after line of physical representations of a â€Å"mother† that gives life and nourishment to her offspring, compared to a God who, in Swinburne’s logic, false and provisional. Also, by centering on the â€Å"body† of Hertha, Swinburne stays true to his established tradition of sensuality and passion. He ends the poem with Hertha saying â€Å"I am man†Ã¢â‚¬â€completing the ultimate pagan principle of man’s harmony and unity with nature. Swinburne’s most celebrated work, among his legendary pieces, is 1882’s â€Å"Tristram of Lyonesse†. A veritable triumph in the technical sense, the poem was skillfully written to feature long romantic couplets punctuated with a brilliant arrangement of vowel sounds, rhythm, and alliteration. Swinburne exposes his concept of passion masterfully in this tale of lovers who care for nothing else but their love, and would go to any length to keep the fire burning. Often referred to as Swinburne’s ode to the English dramatists, â€Å"Tristram† is, to this day, the most exemplary rendition of the English couplet. IV. Other Literary Accomplishments As much as Swinburne was known as an exceptional poet was his reputation as an excellent critic. From 1868, he managed to produce a number of volumes of literary criticism, with the best contained in Miscellanies and Essays and Studies. In this series, the genius and poetics of Swinburne are satisfyingly revealed and explored. He also published A Study of Shakespeare, in which he expressed his own great technical competencies and proficiencies in the areas of music and rhythm in poetry, by praising the iconic master of story, song, and technical excellence. It is quite apparent that Swinburne had intentionally limited his paganistic and atheistic principles to his poetry—the literary criticism that bears his name almost always stays firmly on the positive side, with nary a mention of technical or thematic shortcomings of the authors he discusses. With Swinburne’s passing in 1909, the Victorian society of England lost one of its greatest masters in lyric poetry, whose genius and brilliance were quite overflowing that he found it necessary to go against the tide, and stand by the least accepted constructs of society. V. Conclusion The question regarding Swinburne’s religious influences in his poetry has been clearly answered, and has validated the original logic proposed. There are indeed references to Christianity and traditional beliefs in almost all his poetry, which he strategically decided to use to disprove many of the paradigms established by the Church. With his declared propensity to explore the ideals of physical pain and pleasure, sexual passion, and excessive living, through a great deal of wit, sarcasm, and morbidity, the reading audience is left shocked and astonished way beyond their accepted levels. However, it takes one as talented as Swinburne to effectively realize the relationship between two opposing poles—Christianity and immorality—and use the commonalities to create an ideology that is all at once controversial and unacceptable, but also incredible and brilliant. Bibliography Apiryon, T. ‘Algernon Charles Swinburne’, The Hermetic Library, 1995, retrieved 12 July 2008 from http://www. hermetic. com/sabazius/swinburne. htm Bartleby, ‘The Rossettis, William Morries, Swinburne, and Others’. Bartleby. com, retrieved on 12 July 2008 from http://www. bartleby. com/223/0508. html Cymru, Gordd. ‘Arthurian and Grail Poetry’, Celtic Twilight, 2000, retireved 12 July 2008 from http://celtic-twilight. com/camelot/poetry/swinburne/index. htm Representative Poetry Online, ‘Selected Poetry of Algernon Charles Swinburne (1837- 1909), retrieved on 12 July 2008 from http://rpo. library. utoronto. ca/poet/319. html Sawhney, Paramvir, ‘Gestalt Paganism in AC Swinburne’s Hertha’ The Victorian Web, 2006, retrieved on 12 July 2008 from http://victorianweb. org/authors/swinburne/sawhney9. html Thomas, Edward, ‘A Modern Bacchant’, The New York Times, 29 December 1912.

Analysis of The Hot Zone by Robert Preston Essay -- Hot Zone Robert Pr

Analysis of The Hot Zone by Robert Preston The Hot Zone written by Robert Preston is a true story describing twenty-three years of shocking and frightening outbreaks of three deadly, incurable filoviruses: Marburg, Ebola Sudan, and Ebola Zaire. In the book, these highly infectious viruses sweep through Africa with a horrifying and devastating range of effects, killing 50% to 90% of their victims. The filoviruses did not remain in the rain forest of central Africa; they also appeared on the other side of the world in the Reston Primate Quarantine Unit in Reston, Virginia. The virus had never been seen outside of Africa until 1967 when the Ebola virus climbed out of its hiding place in the jungles of Africa and landed in Germany and Yugoslavia which is where the first recorded outbreak of Marburg virus occurred. It appeared in July 1976. A storekeeper in a cotton factory in Nzara, about 800 km from Mount Elgon, died from the marburge virus. Two months later, another 800 km west, Ebola virus erupted in Zaire. These outbreaks wiped out six hundred people Killing 70% of the infected people. Victims of the Ebola virus usually "crash and bleed," with in ten days. 'Crash and bleed' is a military term which describes the attack of the virus on every organ of the body and transforming the structures into digested slime hot with the virus. In October of l989, Macaque monkeys, housed in the unit in Reston, Virginia, began dying from a mysterious disease at an alarming rate. ...

Reflective Critique Essay

â€Å"As important as methods may be, the most practical thing we can achieve in any kind of work is insight into what is happening inside us as we do it. The more familiar we are with our inner terrain, the more sure footed our [work] – and living- becomes.† P. J. Palmer (cited in Skovholt, T. M., 2001). The pursuit for self-awareness or self-understanding is a chief factor of valuable reflective practice. Counsellors need not only to be conscious of their abilities, facts and presentation as professionals, but also wary of any private aspects that may mess with or obstruct their capability to supply an efficient and objective service. Counselling professionals in their everyday practice encounter unique and difficult circumstances which may be impossible to resolve by only scientific rationale approaches. Any counsellor employing the technique of reflective practice knows that this is as an approach which promotes deeper understanding and elicits critical thinking ski lls that spawns opportunities for further personal development. This course of Professional Development is one means of developing reflective practice, linking the internal and external worlds of the practitioner. II.The Model of Reflective Practice: With the preceding information in mind, I have come to realize that reflective practice can be a very beneficial process in my own professional development as an educator, because both teaching and learning processes requires special knowledge, skills and experiences. Reflective practice is a professional development process that is believed to be highly effective in achieving behavioral change. In the profession of counselling, reflective practice is referred to mindful practice in that reflective counsellors possess certain qualities; they are aware of their own strengths and inadequacies, they carry out counselling with purpose and intention, and they examine their own levels of stress and are wary of personal matters that may interfere with their performance. Though I may have the aforementioned underlying qualities and drive to become an efficient professional, I have discovered that reflective counsellors take the time to assess and process their performance after each counsell ing session and are obligated to ongoing personal growth and professional development. Therefore acting in the capacity as a counsellor, and depending on fair self-assessment I cannot satisfactorily state at present that my reflective practice is resonant of same because there are areas where I see weaknesses rather than strengths and I attribute this flaw to my lack of experience in the field. I believe at this point in my training I will function better under the watchful eye of a counselling supervisor. This course lent focus to a host of different models associated with reflective practice which was necessary to demonstrate proper counselling professionalism. One such model in particular refers to the work of David Schà ¶n who was very instrumental in developing concepts of self-awareness in relation to the aspect of reflective practice. Schà ¶n (1987 in Sharpy, 2005) identified two types of reflection that focused on the practitioner; reflection-in-action and reflection-on-action. According to him the first, reflection-in-action, occurs when the professional ref lects on their own behaviour as it occurs, which enhances their following actions immediately. Compared with reflection-on-action which is essentially reflection after the event, where the professional counsellor reviews, describes analyses and/or evaluates the situation, to gain insights for improved practice in the future. Using this model in my reflective practice as a counsellor was intended to elicit skills, knowledge and performance acquired from the previously related course. It was expected that I incorporated my capacity to reflect in counselling, use attending, empathy, reframing and active questioning to name a few in making the client see things differently whilst getting her closer to making the appropriate adjustments in the situation. This also meant that I had to think quickly, process information and pose questions that will bring possible solutions as I worked or as Schà ¶n would say it was mastering the art of being able to â€Å"think on your feet†. My main challenge whilst using this model is that I feel I am unable to reach interventions at once and may need time to assess situations as I would not want to cause the client ambiguity in judgments due to spur of the moment solutions; so I believe my modus operandi for reframing will be stronger after I have reflected and in reference to the model I can be stronger as a practitioner who uses â€Å"reflection-on-action† rather than â€Å"reflection-in-action†. I noticed too, that my strengths are mainly in the areas of empathy, questioning, listening and attending; and that even though I may have to ponder a bit on situations I know I have the competence to identify problems and assist in arriving at potential solutions.

Natureview

These new manufacturers must pay a $10,slotting fee channel also requires each manufacture to contribute funds a minimum of every 3 months for cooperative weekly trade promotions that average $8,000 nationally per ad, per retailer chain. This fee is in addition to any advertising expenditures that the manufacture may have. If the manufacture product continuously does not make a profit for the retailers, it can be pulled from the channel. The Manufacture would then have to repay the slotting fee when applying for re-entry. Because of the multiple fees and uncertainty, this channel provides the most risk for smaller manufacture but also provides a high level of potential.Nature Stores Channel Unlike the supermarket chain, the nature store channel is friendly to small manufactures whose funds are lacking. The only one-time SKU fee for new manufactures in this channel is a allocation of one complementary case of product for every new SKU in the first year. This would usually equate to be ing less than the supermarket channel slotting fee. Along with this fee, manufactures will often use sales brokers to attract retailers. These brokers charge about 4% of manufacture sales in the yogurt category. In this channels distribution, there are 5 steps a product goes through. First the product is manufactured by the manufacture and then is sold to natural foods wholesalers.Then it is sold to distributors who do bulk breaking and then sell and deliver to the retailers who sell to the final consumer. Generally in this channel, prices are usually higher since the niche target consumers are less price sensitive. An z and a jazz cup of yogurt go for $0. 8 and $3. 19, while a z cumulating can sell for $3. 35. Even though this channel is small and generally more expensive it is growing 7 times faster than the supermarket and offers continued potential for small manufactures such as Nature view. Strength On huge strength for Interview Farms is their products shelf life. Because Inat tentiveness organic, natural ingredients with now growth hormones, their yogurt stays fresh up to 50 days.This is huge considering that the completion's product only stays fresh for 30 days. This means there will be less product loss and thus the cost f goods sold will be lower. Interview also has a strong reputation based on quality, taste and natural ingredients. This will help Interview when introducing any new product consumers will be more willing to try it. This reputation is one of the reasons why Interview has strong relationships with nature store retailers. This relationship entitles Interview to be able to work with the retailers to try and sell the product more efficiently and thus increase profit and most likely sales. Weakness Interview is a small manufacture.It has limited funds to which it can use to emigrating decisions. Thus, marketers for Interview must take this in mind when creating strategic marketing plan. Also because Interview is small, their revenues are ge nerally low. This affects Interviews abilities to attain valuation amongst venture capital firms. Noteworthiness of Interview is that their current strategy is not very flexible. It is based for denature store channel. Thus if Interview decides to expand to the supermarket channel, they williwaw to revise their entire marketing strategy. Opportunity The organic food market is expected to grow tremendously over the next few years due congressing consumer interest.This will create new opportunities for product line extensions rooter new product launches. The rise to organic foods is also why Interview an opportunity to disadvantage of this and expand their product offering and thus revenues. Threats Competition is by far Interviews biggest threat. Companies such as Horizon Organic and Brown Cow in the nature store channel are competing directly with Interview to gain a strangle hold in the organic yogurt industry. There is also competition from national brands such as Daemon and Haplo id who are rumored to be launching their own organic yogurt. Another huge threat is the possibility of nature store channel retailers increasing the demand on logistics and technology criteria.If these retailers begin demanding the use of scanning devices and automated inventory tracking systems, Interview will be hard-pressed to find the funds necessary to facilitate those demands. Financial Analyses Interviews revenues are not that bad since they do hove 24%market share to lead their competitors. However the advertising and sales expenses seem to be a little when compared to the gross profit. This is the main reason why the final net income is Just 2%of revenue. If Interview wants to gain more profits they will have to find ways to reduce expenses or increase revenue, which is the logical option since Interview wants to increase revenues to $20 million by the end of 2001. Organizational Objectives 2001 fiscal year This objective is largely due to necessity.Interview farms must be able to meet this objective if they can attain validation for venture capital firms to invest and infuse them with funds that can be used toward strategic investments. If this objective was not met Interview would have no choice but to consider being part of an acquisition. Alternatives/Options regions Option 1 is that Interview expands into the supermarket channel with 6 SKU of theist product size. This expansion will cover the west and the northeast regions. Expansion in to the west region will include the top 9 retail chains, while the northeast region will include the topple retail chains. This will equate to 20 total retail chains.The main reason why the z product was chosen for this option is because it represents a large part of the target group. The z size is the most popular and thus offers the best potential. In fact this whole option offers great potential. Expected sales are at $25. 9 million from this option alone. By choosing this option Interview will be able to gain a first move advantage on their organic yogurt competitors. Getting your foot first in the door means you will have a heads up on the market by the time the competition arrives. This is crucial for success. This option is expected to get the most unit sales out of all the options. It is expected to get 35 million units sold to receive revenue of $25. 9 million.When that is added with Interviews current revenue of $million, it will equate to $38. 9 million, well over the $million objective. Advantages Sigh potential for increased revenue Consumers in EN and W region rearmost likely to purchase organic Expected 1. 5% market share after 1st year (35 million unit sales) Disadvantages Sigh risk will increase by for sales staff,$120,OHO formatting staff Direct competition with national brands (Daemon, Haploid) This option seems to give the most potential. However it also has a lot of risks and cost associated with it. The only way this would be a liable investment would be if some of the risks were abolished. Otherwise this option seems to be too expensive and risky to pursue.Option 2: Expand into the supermarket channel with 4 SKU of jazz yogurt in all regions Like option 1, option 2 also has Interview expand their product into the supermarket channel. However unlike option 1, option 2 has Interview expand with 4 SKU of not z but the jazz of yogurt. The reasoning behind this is that there will be less competition in the category's and that the profit margin for jazz option is 63% versus 51% for the z. It is expected that a sales volume of 5. 5 million units will be sold in the first year. This will bring revenues from this opt ion alone to $14. 85 lion. When added with Interviews current revenue of $million, it will equate to $27. 85 million, well over the $20 million objective.This option will expand into all for regions, with a total of 64 retail chains. The SKU slotting fee is extremely high at $2. 56 million, but on average the trade promotion will be lower sin ce the jazz size will only be promoted twice a year, rather than the normal four times a year. Advantages Fewer competition Lower on average trade promotion expense Cougher profit margin for jazz versus Expected 1st year sales of 5. 5 million units Disadvantages None users may not want to purchase large jazz quantity of product Every difficult to achieve full national distribution within one year This option seems to be taking a differentiation approach.If this option is chosen by Interview, they would be one of only a few companies to offer the jazz size of organic yogurt in the supermarket chain. That fact that there is not many competitors is a huge advantage. However this option is also very risky and has many unknown such as whether it is plausible to distribute nationally within one year. For this option to be acceptable the risk and unknowns must be dealt with. Option 3: Introduce 2 SKU of children multi pack into natural foods channel In this option, Interview will not expan d into the supermarket channel. Instead Interview will introduce a new line of products for children in the nature foods channel.They will introduce 2 SKU off's multicasts. The multipart market was identified earlier in this analyses because of its annual growth rate of 12. 5%. Even thought multicasts are only 9% of total organic yogurt sales, the tremendous growth rate give this market a huge amount of potential without much risk. This is a huge reason why this option is valuable. Another reasons s that cost will be done since SKU slotting fees will no longer be changed. There will be a required allocation of one complementary case of product for every new SKU in the first year. This would usually equate to being less than the supermarket channel slotting fee. This option will also require a broker fee of 4%.Total revenues with this option will be about 6 million with 1. 8 million units sold at a price $3. 35 per unit. take advantage of current relationships within nature foods cha nnel Low risk factors Interview positioned nicely for option Low cost take advantage of growing natural foods channel Low expected revenue Requires R;D to develop product This option is by far the most conservative of the three. It presents the least amount of risk because the basis of this option is to stick with what is known. Interview knows the natural foods channel. They know the distributors, retailers, consumers and anyone in between. There are very few unknown variables.However because there is so few risk involved, reward is also few. The revenues from this options is the lowest of the three options. Combined with the current$13 million revenue, it equates to Just over $19 million. This is under the objective of $million. This must e taken in consideration when choosing the recommendation. Recommendation After careful review and thorough analyses of the problem, situation and available options, It is recommended that Interview Farms chooses the third option. The reason why this option was chosen was because it offered very few risk and had a vide variety of known variables. It also took advantage of the growing nature food channel and the multipart market segment.This option also did not require an entire marketing strategy change. It used the same distributors, retailers and consumers. However, because this option ends up being $1 million short of the objective, it is highly encouraged that Interview Farms invest more funds in marketing the launch of children's multipart. Interview must ensure that they can increase the expected revenues by $1 million or more in order to meet or beat the objective of $20 million. Perhaps a more intensive concentrated promotion plan would yield $1 million or more in extra revenue. If this option is followed with the suggested revisions, it has the potential to increase Interviews success tremendously.

Fiscal Policy paper Research Paper Example

Fiscal Policy paper Research Paper Example Fiscal Policy paper Paper Fiscal Policy paper Paper Fiscal Policy Paper Name: Course: Date: : Fiscal Policy Paper A budget deficit in a national economy occurs when spends more than what it earns as revenue. It means that the level of expenditure is higher than that of total revenue. Surplus occurs whenever the amount of total revenue exceeds that of expenditure. However, it is not a priority of the government, incurring a surplus is often a good thing. A debt is any money owed by the state to other countries or financial institutions often borrowed to curb deficits. Currently the United States is experiencing one of the worst ever financial crises in its history. Its deficit has risen to a dramatic percentage and much of it has blamed on the country’s fiscal policy. The deficit has led to the accumulation of debts in order to sustain the country’s crumbling economy. The effects of this deficit are very dangerous to the economy. By increasing debt, the monetary supply in the nation increases causing inflation. Although debt decreases the deficit, a problem arises when it comes to paying off the debts. The interest payments for these debts form part of the budget, and other sectors may lose out due to the debt (Gwartney, 2011). The country is set for a fiscal cliff in the course of this year. This subject dominated the 2012 presidential elections with targeted attacks on the government’s inability to avert it. The manufacturing industry is one of the largest in the United States. This is because of the amount of revenue it earns the country, implying that it is the centre of the country’s economy. Products from this industry contribute to trade with other nations as America maintains a productive advantage in the global market. Automotive manufacturing in America earns a lot of revenue because of economies of scale. A number of surveys reveal that over the last four years this sector has shown much improvement. There has been a significant rise in the number of exports of vehicles and parts, a figure that is declining due to trade deficit. The U.S surplus, deficit and debt affects both the automotive industry and the financial reputation of the country at the international level. A surplus is often a positive achievement but the same cannot be said about a deficit and debt, which denote the current financial status of the United States. This is because they are indicators of the country’s economic status at any given time. How these factors affect international perception and the automotive sector is variable. The effects of a surplus are always good as it leads to creation of more jobs, provides more capital for industries and is an indicator of a strong economy. On the other hand, effects of a deficit and debts are mostly negative. For instance, the automotive industry and the manufacturing sector at large have been adversely affected by the U.S. deficit. Once a thriving sector, trade deficit has reduced its value. Faced by competition from other countries such as Germany and China, the auto industry, once mainly an exporter has started to import vehicles and parts. This has also contributed to the country’s overall deficit. This loss of competitiveness is what drives America to outsource. For as long as America keeps incurring debt to pay its deficit, less money is channeled into reviving the automotive industry. People are affected by losing their jobs and earning less income. In the end, the cost of living rises. Internationally, the U.S is almost losing its status among the superpowers. Though it remains a dominant player in international politics, it has faced constant criticism for its failure to maintain a stable financial position. All these show how the above-mentioned factors affect international view of America and its economy, particularly in the manufacturing sector. This means that they play a great role in America’s economy and help shape perception of the country’s financial position.

Biography of Mary Todd Lincoln, Troubled First Lady

Biography of Mary Todd Lincoln, Troubled First Lady Mary Todd Lincoln (December 13, 1818–July 16, 1882) was the wife of President Abraham Lincoln. She became a figure of controversy and criticism during her time in the White House. After his death and the deaths of three of her children, she suffered great grief and was emotionally erratic. Fast Facts: Mary Todd Lincoln Known For:  Wife of Abraham Lincoln, she was a controversial first ladyAlso Known As: Mary Ann Todd LincolnBorn:  December 13, 1818  in Lexington, KentuckyParents: Robert Smith Todd and Eliza (Parker) ToddDied: July 16, 1882 in Springfield, IllinoisEducation: Shelby Female Academy, Madame Mantelles boarding schoolSpouse: Abraham LincolnChildren: Robert Todd Lincoln, Edward Baker Lincoln, William Willie Wallace Lincoln, Thomas Tad Lincoln  Ã‚  Notable Quote: I seem to be the scape-goat for both North and South. Early Life Mary Todd Lincoln was born on December 13, 1818, in Lexington, Kentucky. Her family was prominent in local society, at a time when Lexington was dubbed The Athens of the West. Mary Todds father, Robert Smith Todd, was a local banker with political connections. He had grown up near the estate of Henry Clay, a major figure in American politics in the early 19th century. When Mary was young, Clay often dined in the Todd household. In one often-told story, 10-year-old Mary rode to Clays estate one day to show him her new pony. He invited her inside and introduced the precocious girl to his guests. Mary Todds mother died when Mary was 6 years old, and when her father remarried Mary clashed with her stepmother. Perhaps to keep peace in the family, her father sent her away to the Shelby Female Academy, where she received 10 years of quality education at a time when education for women was not generally accepted in American life. One of Marys sisters had married the son of a former governor of Illinois and had moved to the state capital of Springfield. Mary visited her in 1837 and likely encountered Abraham Lincoln on that visit. Mary Todds Courtship With Abraham Lincoln Mary also settled in Springfield, where she made a major impression on the towns growing social scene. She was surrounded by suitors, including attorney Stephen A. Douglas, who would become Abraham Lincolns great political rival decades later. By late 1839, Lincoln and Mary Todd had become romantically involved, though the relationship had problems. There was a split between them in early 1841, but by late 1842 they had gotten back together, partly through their mutual interest in local political issues. Lincoln greatly admired Henry Clay. And he must have been impressed by the young woman who had known Clay in Kentucky. Marriage and Family of Abraham and Mary Lincoln Abraham Lincoln married Mary Todd on November 4, 1842. They took up residence in rented rooms in Springfield, but would eventually buy a small house. The Lincolns had four sons, three of whom died before adulthood: Robert Todd Lincoln was born on August 1, 1843. He was named for Marys father and would be the only Lincoln son to live to adulthood.Edward Baker Lincoln was born on March 10, 1846. Eddie became ill and died on February 1, 1850, weeks before his fourth birthday.William Wallace Lincoln was born on December 21, 1850. Willie became ill while living in the White House, perhaps because of polluted water. He died in the White House on February 20, 1862, at the age of 11.Thomas Lincoln was born on April 4, 1853. Known as Tad, he was a lively presence in the White House and Lincoln doted on him. He became ill, probably with tuberculosis, in Chicago and died there on July 15, 1871, at the age of 18. The years the Lincolns spent in Springfield are generally considered the happiest of Mary Lincolns life. Despite the loss of Eddie Lincoln and rumors of discord, the marriage seemed happy to neighbors and Marys relatives. At some point, animosity developed between Mary Lincoln and her husbands law partner William Herndon. He would later write scathing descriptions of her behavior, and much of the negative material associated with her seems to be based on Herndons biased observations. As Abraham Lincoln became more involved in politics, first with the Whig Party and later with the new Republican Party, his wife supported his efforts. Though she played no direct political role, in an era when women could not even vote she remained well-informed on political issues. Mary Lincoln as White House Hostess After Lincoln won the election of 1860, his wife became the most prominent White House hostess since Dolley Madison, the wife of President James Madison, decades earlier. Mary Lincoln was often criticized for spending too much money on White House furnishings and on her own clothing. She was also criticized for engaging in frivolous entertainments at a time of deep national crisis, but some defended her for trying to lift her husbands mood as well as the nations. Mary Lincoln was known to visit wounded Civil War soldiers and took an interest in various charitable endeavors. She went through her own very dark time, though, following the death of 11-year-old Willie Lincoln in an upstairs bedroom of the White House in February 1862. Lincoln feared that his wife had lost her sanity, as she went into a prolonged period of mourning. She also became very interested in spiritualism, a fad that first caught her attention in the late 1850s. She claimed to see ghosts wandering the halls of the White House and hosted seances. Lincolns Assassination On April 14, 1865, Mary Lincoln was seated beside her husband at Fords Theater when he was shot by John Wilkes Booth. Lincoln, mortally wounded, was carried across the street to a rooming house, where he died the following morning. Mary Lincoln was inconsolable during the long overnight vigil, and according to most accounts, Secretary of War Edwin M. Stanton had her removed from the room where Lincoln was dying. During the long period of national mourning, which included a lengthy traveling funeral that passed through northern cities, she was barely able to function. While millions of Americans participated in funeral observances in towns and cities throughout the country, she stayed in a bed in a darkened room in the White House. Her situation became very awkward as the new president, Andrew Johnson, could not move into the White House while she still occupied it. Finally, weeks after her husbands death, she left Washington and returned to Illinois. Troubled Later Years In many ways, Mary Lincoln never recovered from her husbands murder. She first moved to Chicago and began to exhibit seemingly irrational behavior. For a few years, she lived in England with her youngest son Tad. After returning to America, Tad Lincoln died and his mothers behavior became alarming to her oldest son Robert Todd, who took legal action to have her declared insane. A court placed her in a private sanatorium, but she went to court and was able to have herself declared sane. Death Suffering from a number of physical ailments, Mary Lincoln sought treatment in Canada and New York City and eventually returned to Springfield. She spent the final years of her life as a virtual recluse and died on July 16, 1882, at the age of 63. She was buried beside her husband in Springfield. Legacy A well-educated and well-connected woman from a prominent Kentucky family, Mary Todd Lincoln was an unlikely partner for Lincoln, who had come from humble frontier roots. She is known mostly for the great losses she suffered in her lifetime and the emotional instability that resulted. Sources â€Å"The Life Of Mary Todd Lincoln.†Ã‚  eHistory.Turner, Justin G., and Linda Levitt Turner.  Mary Todd Lincoln: Her Life and Letters. From International Publishing Corporation, 1987

How does Norfolk Southern Corp. affect the Hampton Roads Area Research Paper

How does Norfolk Southern Corp. affect the Hampton Roads Area - Research Paper Example This review will look into the issues and in the end offer a concise and concrete analysis of the effects of the Norfolk Southern Corp on the residents of Hampton area. Primary information about the company as well as sources is encompassed in the review so that as more information about the relationship that exist between the company and area residents- and the area in a general- are deeply established. It is hoped that this paper will provides an informative insight into the significance of the company to the residents, the neighboring community and the micro economy of its environs. The Norfolk Southern Corporation is the company that owns Norfolk Southern Railway Company.   The company mainly focuses on transporting raw materials, semi-processed products and processed goods mainly in the Southeast, Midwest and East areas though interchanges with rail carriers in all parts of the United States.   The company also takes part in overseas freights transportations through Gulf Coast and Atlantic ports.   The company provides services as well as offering intermodal network in almost half of the Eastern part of the USA. It is estimated that in 2012 alone, the company covered about 20,000 miles in some 22 states and the Columbia (The Right Direction: Norfolk Southern Corporation 2002 Annual Report and Form 10-K p72). The system is such that it reaches various individual companies, mines, electric generation facilities in eastern and western Kentucky, northern southern West Virginia as well as Western Pennsylvania. It covers distribution centers, companies, transload facilities and various businesses located within its areas of operation. The company’s subsidiary christened Triple Crown Operations provides truckload transportation, through road trailer services. This is a technology that integrates both under-the-road and above-the-road transportation through the use of tractor trailer and highways by use of locomotives. Triple Crown also uses traditional trailers